Agents, Promoters & Producers - Who Are They?

doing gigs Feb 23, 2023

The music industry is a complex network of professionals who work together to create and promote music. From musicians to agents, promoters, and venue owners, each plays a crucial role in the success of an artist's career. In this article, we will explore the differences between an entertainment agent, a concert promoter, a venue owner, a talent scout, a tour manager, and a show producer from a musician's point of view.

  1. Entertainment Agent

An entertainment agent, also known as a booking agent, is a professional who helps musicians secure gigs and tours. They act as the middleman between the artist and the promoter, negotiating contracts and ensuring that the artist is paid fairly. Entertainment agents have an extensive network of contacts and connections in the music industry, which they use to find and book gigs for their clients.

From a musician's perspective, an entertainment agent is a valuable asset because they can help them secure more gigs and exposure, which can lead to increased revenue and career growth. Agents typically receive a commission on the artist's earnings, so it is in their best interest to secure the best-paying gigs for their clients.

  1. Concert Promoter

A concert promoter is responsible for organizing and promoting live music events. They work with artists, venue owners, and sponsors to plan and execute concerts, festivals, and other music events. Promoters are also responsible for marketing the event, managing ticket sales, and ensuring that everything runs smoothly on the day of the concert.

From a musician's perspective, a concert promoter is essential because they provide the platform for live performances. They can help musicians reach a wider audience and gain exposure, which can lead to increased fan bases and revenue. Promoters typically take a percentage of the ticket sales, so it is in their best interest to promote and sell as many tickets as possible.

  1. Venue Owner

A venue owner is responsible for managing and operating a music venue. They provide the space and facilities necessary for live music events to take place, including sound systems, lighting, and seating arrangements. Venue owners may also work with promoters and booking agents to bring in musical acts to perform at their venue.

From a musician's perspective, a venue owner is crucial because they provide the space and equipment needed for live performances. A good venue owner can create an atmosphere that enhances the music and the audience's experience, which can lead to repeat performances and increased revenue. Venue owners typically make money by charging a rental fee for the use of the space or by taking a percentage of the ticket sales.

  1. Talent Scout

A talent scout, also known as an A&R representative, is responsible for discovering and signing new musical talent. They are constantly on the lookout for the next big thing, attending live performances and listening to demos from up-and-coming artists. Once they identify a promising artist, they work with them to develop their sound, image, and career strategy.

From a musician's perspective, a talent scout can provide the opportunity for exposure and career growth. Being signed by a record label can open doors for musicians and help them gain access to resources and support that they may not have had otherwise. Talent scouts typically work for record labels and receive a commission on the artist's earnings.

  1. Tour Manager

A tour manager is responsible for managing the logistics of a concert tour. They work with promoters, venue owners, and travel agents to book transportation, accommodations, and equipment rentals. They also manage the artist's schedule, ensuring that they arrive at each venue on time and that everything runs smoothly during the concert.

From a musician's perspective, a tour manager is essential because they handle the details of the tour, allowing the artist to focus on their performance. A good tour manager can ensure that the tour is successful and that the artist is well taken care of while on the road. Tour managers typically receive a salary or a percentage of the tour's earnings.

  1. Show Producer

A show producer is responsible for the creative and artistic aspects of a live music event. They work with the artist and their team to develop the overall concept of the show, including set design, lighting, and special effects. They also coordinate with the venue and technical staff to ensure that everything runs smoothly during the performance.

From a musician's perspective, a show producer can enhance the overall experience of a live performance and help them stand out from other artists. A good show producer can create a memorable and engaging show that leaves a lasting impression on the audience. Show producers typically charge a fee for their services, which can be a percentage of the show's earnings or a flat fee.

  1. Music Manager

A music manager is responsible for overseeing all aspects of a musician's career, from booking gigs and managing finances to developing their brand and negotiating contracts. They act as the artist's representative and advocate, working to secure the best possible opportunities and deals for their clients.

From a musician's perspective, a music manager is an essential partner in their career. They can provide guidance, support, and expertise that can help the artist reach their goals and achieve success. Music managers typically receive a percentage of the artist's earnings as their fee.


In conclusion, each professional in the music industry plays a unique and important role in the success of an artist's career. From entertainment agents and concert promoters who help secure gigs and promote live events, to venue owners who provide the space and equipment needed for performances, talent scouts who discover new talent, tour managers who handle the logistics of touring, show producers who create memorable performances, and music managers who oversee all aspects of an artist's career, each one contributes to the complex and dynamic world of music. As a musician, it is essential to understand the role that each professional plays and how they can help you achieve your goals and reach new heights in your career.

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